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Say hey : alexquentinschulz@gmail.com / @alexqschulz / linkedin.com



Paris-based, Swiss-American and raised in Brooklyn, I am a former student at the Cooper Union in New York and a recent masters graduate of Beaux Arts de Paris, with a background that bridges visual arts, culture and performance, and sensory storytelling. 

As a sensory and narrative curator, I construct immersive experiences by combining scent, aesthetic research and concept-building. My alternative influences and intuitive skills have allowed me to develop emotive storytelling projects, a poetic copywriting practice and to establish a striking/sensual approach to art direction.

With over seven years of experience in contemporary art and in high-end, niche fragrance houses, I’ve cultivated an expertise in narrative, spatial awareness, and the curation of bespoke client experiences. My years of on-ground experience in sales and brand roles have given me a fundamental understanding of what clients respond to conceptually and emotively, while understanding product, brand identity and artistic vision.

My strength lies in marrying these two points of view together : the client experience and the artistic vision behind it.

With an expansive network and awareness in contemporary art and in bespoke and lifestyle industries, I’m looking to bring my uniquely hybrid and international background to a collaborative team. 




Curriculum Vitæ



  • Artist (Scent-design/video direction), Copywriter + Event Organizer -  Freelance - 2016-Present (Paris, FR)

  • - Invited to design scents with and for contemporary artists for exhibitions + collaborations in Paris-based galleries and art Institutions (POUSH, Beaux Arts de Paris, Galerie Strouk, le 6b, l'Institut National d'Histoire de l'Art, l’École Municipale des Beaux Arts (Gennevilliers), Chappelle XIV)

  • - Conceptualizing and composing vivid fragrance compositions containing synthetic and natural raw materials, evaluating individual molecules and pairing them with visual art installations 

  • - Developing and presenting olfactive/molecule expertise to artists and collaborators for them to comprehend the technical and aesthetic power of scent in their practices

  • - Creating descriptive and aesthetic copywriting and event communications for artists, galleries and performance spaces

  • - Freelance copywriting and translation for Farfetch and Farfetch Beauty’s updated website (2021)

  • Sales + Education Advisor - Estée Lauder/Le Labo Fragrances - 2017-2019 + 2023-2026 (Paris, FR + New York, NY)

  • - As a Sales + Client Education Advisor, I was welcomed back in 2023 to Le Labo, where I began my journey working in fine fragrance 6 years prior

- Developing and diffusing evocative and visually compelling descriptions to narrate over 50 fragrances, hundreds of raw materials and to transmit the ethos of the brand’s story

  • - Sharing product-training-knowledge with team-members and colleagues, proposing my input regarding high-detail knowledge on evaluation and ingredients in perfumery composition

  • - Furthering my sales confidence and empathy-based negotiation skills in a field of expertise, switching swiftly between French and English with international customers. Processing and preparing hotel/restaurant amenities orders (home fragrance, candles and bath/body products)

  • EU B2B Marketing Coordinator - UpCircle Beauty - 2022-2023 (London, UK)

  • - Developed unique marketing strategies for the EU B2B side of the brand, as well as initiating and completing the creation of French brand booklets and email sequences in order to better cater to the French-speaking market.

  • - Involved in establishing independently-run business strategies, ingredient up-cycling processes, sustainable beauty and skincare product development and cultural differences from a commercial and communicative standpoint.

  • - Regularly connected with potential and existing wholesale customers focusing on empathy to better understand their needs; utilizing store visits, cold-calling and CRM email sequencing to expand the brand’s outreach in Europe.

  • - Support with B2B logistics and operations processing, working with international shipping carriers, as well as analyzing key growth data.

  • Brand Executive + B2C Manager - Colour & Stripe (Trudon, Fornasetti, Ostens Fragrances) - 2020-2021 (London, UK)

  • - Supported brand development strategy discussions to develop product conceptualization to expand Ostens’ product line, focusing on high craftsmanship and small-batch production, integrating client/community feedback

  • - Designed strategies and presentation for digital and showroom spaces during Covid Lockdowns by using evocative and illustrative language to promote and expand our brand portfolio’s reach, utilized creative copy and storytelling for Ostens’ niche product line

  • - Constructed an individually tailored approach with new and existing online, boutique, corporate and VIP customers to cultivate brand loyalty

  • - Stock control management, write-offs and influencer gifting

  • - Improved my sales data analysis based on communication with department stores carrying our core brands (Cire Trudon, Fornasetti Profumi and Ostens); countered brand competition, managed national and international B2C logistics






Capacities / Skills



  • Website Design (CargoCollective, HTML/CSS)
  • Adobe Creative Suite (InDesign, Photoshop, Illustrator, Lightroom)
  • Video Editing Software (DaVinci Resolve, FinalCut Pro)
  • Bilinugal Communications + Creative Writing 
  • Market Research + Trend Awareness 
  • French + International Awareness of the Cultural Sector, Contemporary Art + Social Conciousness 
  • Concept Development Strategies
  • Canva, AI tools
  • Passion + Dedication to Collaboration
  • Adapting Hands-on, Human Creative Development in a digital + AI-influenced Contemporary Landscape 
  • Atelier + Event Coordination
  • Scent, Art + Fragrance Development, Analysis + Curation
  • Cultural Reference Research


  • Education / Awards / Certifications


  • Master (B+5) - École Nationale Supérieure des Beaux Arts de Paris - 2018-2023
  • Foundation studies - The Cooper Union School of Art (New York, NY) - Full Tuition Scholarship - 2013-2016
  • Spread the Word UK’s Creative Writing Awards - Shortlisted

  • Selected Group Exhibitions + Collaborations